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About Scalable Commerce

Scalable Commerce was founded in 2005 to build and market innovative consumer services. Launched as the result of a decades-long friendship and a shared passion for business, we continue to add expertise as the team grows. We now operate several successful product lines focusing on personal background information, public data, and unique analytical insights.

We are continually looking for top talent to join the team-if this describes you, please see our job board.

The Team

Randall Kopf

Chief Operating Officer

Prior to Scalable Commerce, Randy spent 15 years pursuing an improved car buying experience at web software companies in product and operational roles for DealerTrack, ALG and TrueCar. Randy enjoys riding bikes with his son, Parker. Randy is a UCSB Gaucho.

Jeremy Ellis

Chief Technology Officer

Jeremy is a senior technology leader with over 15 years experience in software engineering, data and analytics. He has a passion for finding solutions to complex problems and optimizing processes through technology and automation. Jeremy enjoys traveling, surfing, and soccer.

Silvia Kuzen

VP Marketing

Silvia has over 20 years of marketing experience. She started by working on classified ads, then worked on tv and eventually got into online marketing. Silvia enjoys hanging out with family. And when she can find the time, reading a good book.

John Serpa

Chief Marketing Officer

John’s 20 years of online marketing experience includes SEO, SEM, eCommerce, CRO, email marketing, and web development. John enjoys being active and spending time with his family.

Jason O’Neill

Member Support Manager

A native of Santa Barbara, Jason has worked as an intern at Clear Channel Radio, as a bouncer, and a tutor at the local high school. In 2012, Jason started HoopsFactoryTV, an online media channel providing interviews of some of the nation’s best young basketball players.

Tina Sicre-Miller

Web Producer / Project Manager

Tina is also a UCSB Gaucho. She is a singer/songwriter who lived on the road for many years playing music. When not improving Scalable Commerce, she writes romance novels, plays music, and loves watching her son play Lacrosse and Football.

Rebecca Szerwo


Rebecca is a certified management accountant and has worked as Controller at Trackr and Citrix Online (formerly Expertcity). Lucky enough to have grown up in the area and to live in SB, Rebecca enjoys hiking, biking, bbqing and spending time with family.

Linx Latham

Front End Developer

Linx is responsible for writing and maintaining software using the latest technologies. She also plays a big role in making sure websites look good and function on all devices. Originally from Colorado, Linx came to Santa Barbara for the ocean and fantastic weather.

Chris Seidel

Director of Special Projects

Chris has spent over 20 years helping digital brands to standardize, scale, and optimize their business operations. Chris and his wife are fully engulfed in raising their two children and often volunteer at school, community, and youth sports organizations.

Hugh Fowkles

Member Support Assistant Manager

Hugh enjoys adventure and found a home in technology in Santa Barbara as a support supervisor and trainer. His passions include modern portfolio theory and business development. Hugh works in a dynamic assistant management position.

Haaris Ahmed

Member Support QA/Training Manager

Originally from New Jersey, Haaris arrived in Santa Barbara in the spring of 2004. After finishing school at Seton Hall University, he ventured out to Santa Barbara in pursuit of both sunshine and new opportunities. Haaris enjoys going to concerts, creating music playlists, and watching the Knicks constantly lose.

Kari Ann Yoshida

Front End Developer

Kari Ann helps to actualize with code the creative ideas and improvements for Scalable Commerce projects. Originally from the Bay Area and after spending many years in San Diego, Kari Ann is enjoying living in beautiful Santa Barbara.

Rhiannon Seider

Digital Marketing Specialist

Rhiannon has worked in digital marketing for 3 years with a special focus on social media marketing and campaign planning. Rhiannon enjoys hanging out on the beach and playing with dogs.

Trudy Bergerson


Trudy has over 20 years of accounting and business administration experience, which includes ten years of being self-employed with her husband for their technology company in South Florida. After moving to Santa Barbara in 2003, Trudy held positions at a local non-profit private school as well as a well-known CPA firm in downtown Santa Barbara. In her leisure time, Trudy enjoys hiking, practicing yoga, and weekend getaways with her fun-loving husband.

Keegan Kovach

Payments Analyst

Keegan grew up a native of the central coast. When he is donning his marketing hat, he is translating brands into each facet of the digital space, understanding user intent, and optimizing through automation. When he isn’t conquering the digital marketing landscape, he can be found hiking with his dogs, or taking full advantage of the Santa Barbara weather.

Tawny Newberry

Digital Marketing Coordinator

Originally from the Central Coast of California, Tawny came back from studying in Boulder, Colorado to continue her love for marketing in the sweet sunshine and by the water. Tawny graduated with a Business/Marketing and Economics degree and has spent the last two years in both print and digital industries. She enjoys being outdoors, with friends and surrounded by good music.

Zach Belser

Back End Developer

A native to the Santa Barbara area, Zach is responsible for supporting the back end code for Scalable Commerce. In his free time, Zach enjoys catching waves at his favorite surfing spots or hiking the surrounding mountains.

Dominic Mullen

Data Scientist

Prior to Scalable Commerce Dominic worked in mobile gaming analytics, managed an arctic data repository, and received a graduate degree in spurious correlations from UCSB. In his free time he enjoys playing basketball, reading, and traveling.

Advisory Board

Matt Walker

Board Member

Matt began his career as a senior management team member of various membership marketing, software, and consulting firms, before becoming an entrepreneur. Matt is a UCSB Gaucho and is married with three boys.

Tom Adams

Board Member

Tom entered the direct response marketing industry after earning a degree in Business Economics from UCSB. Tom co-founded Bargain Network, Inc. (BNI) in 1995. He is married with two boys.

Sven Klein

Board Member

Sven co-founded his first company after graduating from the UCSB with a degree in Business Economics. He’s founded several successful companies and has held executive-level positions. He is married with two children.

Brad Inscoe

Board Member

Brad founded Inscoe Enterprises, LLC in 2005 as a technology consulting firm where they created customer relationship management, process optimization, e-commerce, and data management tools. He is married with a daughter.